A blogging or news update section on your website with high quality content is just plain good for business. Yet a blog with no usable content is just wasting your clients time and therefore a detriment. Some key reasons to include blogging in your business website are:
Inexpensive, Easy and Quick
Once the blogging section is added to your website it is usually fairly quick and easy to work with. An inexpensive addition, blogging has the potential to be one of the most successful marketing strategies you can add to your website.
Loved by Search Engines
Most search engines, especially Google, love blogs since they contain fresh and up-to-date content, which is what people are looking for when they search the Internet. Plus they gain a lot of search engine traffic due to the many keywords or search terms they contain.
Allows for Accessibility & Customers Insight
Blogging shows your visitors that your company is accessible, especially if you allow freedom for your visitors to post comments. The blog format allows you to be more personal and informal than the your website presentation, therefore you can create a bond between your client and your business which in turn sells. With a comment section you are given a window into your visitors lives. When you combine customer interaction through a comment section with a required email address, you open the opportunity to make further contact with this soon to be client.
As well, blogging creates not only a look of authority in your given area but tends to encourage you to expand your knowledge base so you are, in fact, the authority in your area.
It is an easy and quick way to inform your clients of any changes, new products, offers and whatever else. When combined with the RSS (Really Simple Syndication) feed clients can get up-to-date news that is happening with your company. If you create captivating and compelling content your clients will put others on to your site, therefore you will want to tailor your content to your client base. For a lot of companies their blog has replaced the newsletter and e-newsletters and is more efficient to update and cheaper to get into your clients hands.
Business Name Recognition
Ease of name recall is directly proportional to the quantity of times the name is heard. A blog with many posts allows you to get your business out there and visible.
Client Questions Answered
You will find you can use your blog to answer repeat questions and any complaints in a relaxed and informative manner. Plus, you have the opportunity to pre-empt questions before they are even asked, giving your customers more confidence and you more time.
Lastly, a blog combined with your website gives you a second opportunity to talk to your potential clients when you direct them to your website/blog where they can find more information about your products or services in an environment where they feel relaxed and can see that you not only have the products or services but also the expertise and accessibility they are looking for.
For more information please Contact DMuirDesigns.