Search engine optimization (SEO) on a website is designed to improve the volume and quality of traffic to your website from the many different search engines, such as Google. The earlier your site shows up in the search results, the more visitors it will typically receive. Optimizing your website usually requires editing the content and HTML (website programming language), plus any other related coding to decrease search engine barriers and increase its relevance to specific keywords.
“In December 2009 Google announced it would be using the web search history of all its users in order to populate search results Real-time-search was introduced in late 2009 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results. This new approach to search places importance on current, fresh and unique content.”
From the above quote it is plain that Google’s new approach to search importance is based on “current, fresh and unique content.” Thus, we see again the importance of adding a blogging/news section to your website to provide your clients with the up-to-date information of your specialty area. This now works four-fold in your favor: your customers see you as the expert in your field, they will come back to your site to see what is the lastest and greatest, they will introduce their acquintences to your site, plus Google is looking for sites that are changing.
For more information please Contact DMuirDesigns.