Providing Contact Methods

Your website is an excellent contact method for your present and future clients.  Now they can find answers to many of their questions 24/7, but you can not anticipate all the possible questions nor can you give a personal feel to your company if you do not provide ways for clients to contact you.

Many contact options are available for use on your website so together we can determine what will work best for your clientele and your business. If you are a small service business without a secretary, you may not want to provide a phone number if you are unable to take calls throughout the day. Or, if you are a large organization you may not want to include an email address that will be spammed to death. Instead, with both of these situations, a contact form approach would allow you to collect information and ask pertinent questions in the contact form to speed up the process so you can research and be prepared to give concise answers to the clients questions during a call back.

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Monitor and Make Changes

Your website can be monitored to see what sort of traffic you are getting and how long they are staying and what pages they were on when they decided to go elsewhere. Monitoring allows you to figure out what is working and what is not, then you have some direction to make the necessary changes to improve your website.

Fortunately, Google supplies their Analytics software free of charge, allowing you to monitor your website. With this type of program you have access to where your visitors have come from, what keywords brought them to your site, what sites are linking to your site, and even how long they were on certain pages. Then you can see the areas of visitor interest and those that send them elsewhere.

As you monitor your visitor action, you can make changes to your site so it is even more appealing and interesting to them. This facilitates making changes and monitoring what works and what doesn’t until you fully understand the market niche you are in and how you can stand out as the business that satisfies it.

For more information please Contact DMuirDesigns.

Motivate Clients to take Action

Your website should not just be a place for visitors to find information and then move on to other sites.  The goal of your website is to create a desire in your visitor to take action in the form of clicking the “Buy Now” button, filling out the contact form, dropping into your store to use an online coupon, phoning you for a quote or consultation, or simply to tell others of what your business represents. 

As such, no matter what action you want to motivate via your website, you need to make sure that it is obvious and easy for the potential client to take that action.  For example, if you want visitors to print off a coupon and come to your store then make sure it is easy for the client to find the coupon and simple to print it off.  If there is even the slightest obstacle for the client to get that coupon in their hands the likelihood of them battling through the techno jungle is low and they will move on to another site that gives them easier access.

Make the action you desire obvious to your visitors and they will be motivated to follow the path you have set out for them.  But remember sales take time and the buyer-seller relationship is more like a courtship than a one night stand. So don’t expect a commitment on the first date, your website needs to build client confidence and trust.

Finally, once you have motivated your visitor to action, it is now up to you to follow through on what you promised.  If you created great expectations in you client for some product or service, then make sure you live up to those expectations.  Your present clients will always be your best source of advertising, whether for or against you, therefore make sure they are fully satisfied with your products or services.


For more information please Contact DMuirDesigns.